Businesses are constantly working to connect with their customers through several platforms. Now, WhatsApp has become one of the most popular tools among both people and businesses where they can connect with other people and companies. Furthermore, it gives a personalized communication which will make the customer getting treated personally. With the increase of numerous business accounts, WhatsApp needed to add more value to organizations which have been using this tool efficiently without violating any of their policies. Thus, they introduced “WhatsApp Green tick”, Which is now known as “WhatsApp Blue tick”.
The Blue Tick is a verification badge that appears near your company name on WhatsApp. It shows that your account is official and trusted by WhatsApp, which helps users to identify genuine businesses from imposter. Not only that, once you obtain the blue Tick, your campaigns will be more effective, since your approach with Blue Tick will get you strong brand identity and customer confidence which will drive growth to your business.
In this guide, we will learn how you can apply for WhatsApp Blue Tick badge. But before that we will discuss about the benefits of Blue Tick verification, eligibility criteria for businesses, step by step application process and tips to ensure a successful verification.
What is WhatsApp Blue Tick Verification?
The WhatsApp Blue Tick Verification is a badge that appears next to a company name on WhatsApp to verify their account. It means that the account is legitimate and reliable, enhancing customer trust and credibility.
Why the Shift from Green Tick to Blue Tick?
WhatsApp have three reason to change its Green Tick to Blue Tick verification badge for several reason:
Wider Accessibility: The Blue Tick is now accessible to a broad range of business, including those using WhatsApp Business app, not just the API. Thus, smaller companies can also gain credibility and recognition.
Unified Branding: Meta has the same feature in their other platforms like Facebook and Instagram. In order to maintain the consistency with each other platform, Meta replaced the Green Tick with The Blue Tick badge to align with their brand.
Enhanced Trust and Recognition: The color blue exhibits trust and reliability, making it a strategic choice for organizations to create a strong customer relationship.
Key Benefits of WhatsApp Blue Tick Verification
- Boosted Customer Confidence: The presence of a Blue Tick boosts trust among customers, reducing worries about fraud or identity theft.
- Increased Brand Credibility: A verified badge boosts your brand's professional image and reputation.
- Platform Integration: The Blue Tick seamlessly integrates with other platforms.
Eligibility for WhatsApp Blue Tick Verification
To qualify for the WhatsApp Blue Tick, your business must meet the following criteria:
For Organization that use WhatsApp Business App:
- Regular use is necessary for your company to make full use of the WhatsApp Business app.
- Make sure your profile contains a name, profile picture, category, and contact information.
- Your organization must operate in a supported country like India, Brazil, Indonesia, or Colombia.
- You should not have an active WhatsApp Business Premium subscription.
- Your business account must display recent engagement, like the sending of WhatsApp messages.
For Businesses that use the WhatsApp API:
- Meta Business Account verification is required for your company.
- WhatsApp has to approved display name on the platform.
- Enable two-step verification on your account.
- Having an online presence for your company is important, and it should include organic content like PR articles (paid articles are not eligible).
- By meeting these criteria, your company can improve its odds of acquiring the sought-after WhatsApp Blue Tick.
How to Apply for Blue Tick in WhatsApp Business App
- Open Settings:
- Launch the WhatsApp Business app.
- Tap the three dots in the top right corner.
- Navigate to Settings > Meta Verified.
- Choose a Plan:
- Select a subscription plan that suits your needs.
- Update Profile:
- Complete your business profile by providing accurate information, including your business name, profile picture, category, and contact details.
- Make Payment:
- Complete the payment process to proceed with the verification.
Note: After successful verification, your profile will be locked for 20 days. Any changes made during this period may revoke your Blue Tick, requiring you to reapply.
How to Apply for Blue Tick in WhatsApp Business API
- Set Up WhatsApp API:
- Configure the WhatsApp API with your business phone number.
- Verify Meta Business Account:
- Verify your Meta Business Account.
- Ensure Display Name Compliance:
- Make sure your WhatsApp display name adheres to WhatsApp's guidelines.
- Enable Two-Step Verification:
- Enable two-step verification for enhanced security.
- Submit Application:
- Submit your application through your API provider, such as Automatically.live
FAQs
Can any business apply for the WhatsApp Blue Tick?
Yes, any organization using the WhatsApp Business app or API can apply, provided they meet the eligibility criteria, such as having a complete profile, an active account, and a verified Meta Business account for API users. Note that, your company must be govt approved and must not violate any policies of WhatsApp or the Meta.
How long does it take to get verified with the Blue Tick?
The verification process typically takes a few weeks. However, the timeline may vary depending on the completeness of your application and WhatsApp’s review process. Incase you are applying through an agency or business service provide (BSP), you could get results within 2 days if your company is verified. If your company is not verified with the cloud API number, it will take one week more for the business verification.
What happens if I change my business profile details after getting the Blue Tick?
Changing your profile details within 20 days of receiving the Blue Tick will revoke your verification. To regain it, you must reapply and resubscribe.
Are there any costs associated with the WhatsApp Blue Tick?
Yes, businesses using the WhatsApp Business app need to subscribe to a paid plan starting at ₹639/month. API users, however, can apply for free if they meet the necessary requirements.
Can small businesses apply for the Blue Tick?
Yes. Unlike the Green Tick, which was limited to API users, the Blue Tick is now available to all businesses, including small organizations using the WhatsApp Business app.
Is the WhatsApp Blue Tick available worldwide?
Currently, the Blue Tick for WhatsApp business App is available in select countries like India, Brazil, Indonesia, and Colombia, with more regions being added gradually.
Can I reapply if my Blue Tick application is rejected?
Yes, you can reapply after 30 days addressing the reasons for rejection. Ensure your profile is complete and is eligible before resubmitting your application.
