Business WhatsApp is one of the most popular messaging applications which is specifically designed for businesses. This is created with reliable and efficient platform to communicate with their customers or potential customers. This platform differs a lot from the regular WhatsApp, business WhatsApp provides a range of features that is tailored to the need of businesses, to create a strong profile, using labels to organize contacts and access to insights of customer interactions.
WhatsApp business account is an account that is specially made for help businesses communicate effectively with their customers and potential customers. This enables businesses to access variety of tools which helps their company, by providing professional and efficient methods and ways to interact with customers.
What is WhatsApp Business Application?
With WhatsApp business Application you can make work area or a platform which is designed to manage large number of contacts, organizable with variety of groups and send messages to large group of audiences at an instant. Which is a perfect platform where you can manage your relation with all your customers and sales in single place.
Why does people use WhatsApp Business account?
WhatsApp business account is now getting popular day by day. From small businesses to large businesses, it provides seamless advantage for customer relation management. It is proved that sales and customer satisfaction have been raised significantly for businesses who use WhatsApp for their operations.
Real-time communication
The important feature of having a WhatsApp business account is that you can communicate with any customer real time. That is customers are able to give quick responses to their queries and concern, which reduces their frustrations and provide more satisfying experience to the customer. In addition to that your customer will get messages like order confirmation and shipping updates or promotions and events, which boosts their trust and loyalty.
WhatsApp Catalogue
Another amazing feature for this application is to build catalogs. Businesses which sell products or services can now show case their products or services and also can sell them within the platform by setting up their own store. Using this, customers can easily purchase them as they wanted with more safe and secure, as WhatsApp provide end to end encryption for the same.
Strong business profile
You can build a strong business profile in WhatsApp Business platform, where your potential clients can see your cover photo, profile image, business description, website, opening hours, contact details, catalogue and links to your social media profiles within few clicks, so that you build a strong brand awareness and first impression.
Automated responses
This has been one of the features which makes WhatsApp a reliable tool for marketing and sales. With assistance of a chatbot, you will be able to interact with the customer all time. The chatbot can be built without code and can be pre-programmed to generate automated response to the customer, so that the customer will be getting response any time they need to contact.
Insights and analytics
Now a days, data is an essential resource that any business needs. With WhatsApp, you can collect the data you will need for your business, for analyze trends and patterns of your customer interactions and sales. With data, you can do predictive analysis and find any bottleneck in your businesses.
Let’s see if you need WhatsApp business Profile
Business of all size have advantages of having a WhatsApp business account. From small local businesses to large enterprises, business WhatsApp provides convenient and effective way to communicate with customers, which improves customer service and overall business operations. Let’s discuss how a Business WhatsApp can help in different levels of businesses.
Small businesses
Businesses can access to various tools which is used to build customer relationships and drive more sales. For example, restaurants use these tools to take orders, provide delivery details and updates and online table reservation. Retail stores use this to provide customer support, share product information and promote products. Some service-oriented business schedule appointments, communicate with clients and share updates.
Large enterprises
Not only the small businesses, large enterprises also benefit from Business WhatsApp. They can use this to offer customer support, send notifications and engage with customers closely. Banks provide customer support and generate sales through WhatsApp marketing. Airlines use it to communicate with customers and update flight details and journey information.
E-commerce Businesses
This is an established and still growing segment where both small and large businesses compete and make benefit from business WhatsApp. Healthcare providers use this to schedule appointments, send reminders and provide patient information. Educational institutions use it to communicate with students, parents and staff to share assignments and update students on class activities.
What else does WhatsApp Business can do?
There are many more things a WhatsApp Business can be helpful for your business, such as integrating with other APIs, adding credibility to your business and WhatsApp marketing.
API Integration
This feature enables a business account to integrated with other APIs and ERPs to connect with their customers for sales and support. Not only for sales and support, they are also beneficial joined with CRM platforms, to automate order processing, expanded functionality with third-party tools, and synchronized data across platforms. By using API integration, you can make your business more efficient with customer satisfaction.
WhatsApp Blue Tick verification
When you get your business verified and apply for WhatsApp blue badge, you will get a blue tick mark near your display name in WhatsApp, which gives your credibility to your business and your customer’s trust at an instant.
WhatsApp marketing and campaigns
In these days, online marketing is a growing trend where companies can easily reach out to many customers and are able to make a good brand awareness. In the beginning it was e-mail marketing, but it’s been noticed that WhatsApp marketing have high conversion ratio as the customers can easily contact to an organization through WhatsApp. WhatsApp offers you a neat way to reach and engage your customers with more credibility as they have good history in dealing with spam contents. With right strategy, you can build your business by conducting healthy campaigns and CTWA using the business WhatsApp.
